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Lawsons are the largest independent timber, building & fencing merchants in London and the South East of England. Established in 1921 Lawsons now have a number of branches offering the complete range of building materials.

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Our Guide to Building Your Brand as a Tradesman

Our Guide to Building Your Brand as a Tradesman

If you want to make money and keep your business running, it’s important that you build your brand and keep the clients rolling in. But what will influence people to hire you as opposed to other tradesmen? What actions can you take to give your business the boost it deserves? We’re here to answer your questions and give you some useful tips to help you build your brand.

So, when you begin thinking about a marketing strategy, it’s worth focussing on your main skills. Lots of people have a tendency to describe themselves as a “jack of all trades”, but this won’t help you stand out. Instead, think about your specialisms, whether that be a particular qualifications, the locations you cover or the unusual hours you work. Once selling yourself using these specialisms, be sure to stick to them and live up to the expectations you have set.

Another way to build your brand is to establish an impressive reputation, encouraging your clients to spread the word about you and your services. This can be achieved in a number of ways, as well as an excellent standard of work. For example, make sure you are always on time; keep your tools tidy and unobtrusive and ensure you keep your client on the same page as you at all stages of the project so that they aren’t shocked about anything that happens.

If your customers are happy with the finished result, be sure to give them a business card so that they can share your details with their friends and family. It’s also worth asking them to review you online. Alternatively, if your customer is unhappy about anything, it’s very important that you try to defuse the situation rather than becoming defensive and frustrated. You could offer some money off or additional work (free of charge) to fix any issues. Dealing with things in a positive way will prevent any negative word of mouth or social media coverage. Good luck!