How to Get More Construction Clients Online
Any business consistently wants to gain more clients, but many construction professionals aren’t making the most of their online presence. There are plenty of ways to gain more clients without having to spend a lot of money on advertising or promotion – you just need to put the work in to make sure people find your business when they’re looking for it.
Encourage Reviews Online
Word of mouth is one of the most powerful ways to get new clients – make the most of your existing work, clients, and reputation to get more jobs in. There are plenty of websites that let people leave positive reviews of your work and professionalism. Once you have completed a job and you know the client is happy with it, ask them if they’d be happy to leave a review on your chosen site. The more positive reviews you have, the more likely people are to trust you with their own projects.
Make Sure Your Website is at its Best
Your website isn’t just a place to show off your pictures. If you build it right, it can actually attract visitors and enquiries by itself by ranking well on Google. The most important thing you can do, other than getting quality professional pictures, is including plenty of good content about what you do and how. Your website should have a page for everything that you offer (so a page for loft conversions, a page for garage conversions, a page for house extensions, etc.) and each page should have at least 300 words on that subject. It sounds like a lot, but imagine you are talking to your client directly and trying to convince them to buy. Let them know how you stand out from the competition and why they should choose you rather than the other businesses in their area.
Show Off Your Latest Work
Your work can’t speak for itself if people can’t see it. High quality pictures are essential when it comes to convincing people to trust you with their building work. Hiring a professional can be costly, but it’s worth it and should give you a great return on your investment – just try to refresh your portfolio every quarter. It will only cost a few hundred pounds and good pictures can put you head and shoulders above the competition.
Promote Seasonal Work
People typically want different jobs at different times of the year. You can make the most of that by running promotions in line with people want – offer discounts on loft conversions, landscaping, or whatever else is popular to get more jobs booked in. You can even email past clients to let them know you’re running the promotion and see whether they want you to do any more work for them.
